Banking is fast emerging as one of the industries being most disrupted by digital innovation. Big legacy banks have long charged customers exorbitant charges, often offered very poor customer service and have been slow to innovate or to improve their product offering. It’s no surprise then that a number of startups have emerged to try […]
A key component to successful marketing of new products and services is understanding the buyer behaviour process. Whether launching a go to market plan for new products or refining the market position for existing products, research and understanding of buyer behaviour is an instrumental component for creating successful market strategies. COVID-19, no doubt, has had […]
Part 3 – The boom from the retiring “Baby Boomers” Part 1 of our series looked at who the baby boomers are, the important role that they play in our economy and issues they are facing now that they are approaching retirement age and part 2 looked at the options available to them. We now […]
Part 2 – Options for retiring “Baby Boomers” to take” Who to pass to? Part 1 of our series looked at who the baby boomers are, the important role that they play in our economy and issues they are facing now that they are approaching retirement age. We now turn our attention to the choices […]
3 years ago, in 2017 Gartner conducted a marketing survey which noted that 81% of marketers expected to be competing mostly, or completely, on customer experience (CX). In our article ‘The importance of customer loyalty and meeting customer expectations’ we explored how instantaneous data driven interactions aimed at creating personalised experiences were important to winning […]
This three part series looks at one of the most important, yet rarely spoken about, phenomena that is about to heavily impact our economy, namely the impact of the retiring ‘baby boomers’. Part one provides an overview of who they are, the important role that they play in our economy and issues they are facing […]
Why is customer loyalty important? How do we improve customer experience, meet customer expectations and create repeat business? Marketing managers and business owners are consistently diving into data and reviewing insights that help them understand their customers. As managers, we seek to understand what creates an engaged customer and how to embed loyalty. It’s not […]
For much of the 20th century the practice of technological innovation was ascribed to a company’s research and development (R&D) department that was embedded within the company. This R&D team were responsible for bringing new technologies to the market through generating new ideas for products and services. Yet in recent years there has been a […]
