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In the ever-changing world of business, it is essential for companies to be proactive and anticipate future challenges. Therefore, it is crucial for companies to formulate strategies to address these issues and take advantage of emerging opportunities in the market. Whilst there are many challenges facing business, some of which are specific to certain industries, […]

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Strategy in marketing is important in driving effective marketing as it places the marketing efforts at the heart of the overall business’s long-term strategic aspirations. Yet it’s surprising how often the marketing team overlook the importance of aligning their efforts with the strategic focus of the business and instead perceives the marketing in a silo […]

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Strategy in marketing is essential in driving effective marketing as it places the marketing efforts at the heart of the overall business’s long-term strategic aspirations. In continuation of the last article, here you will find the final challenge faced in order to ensure marketing efforts create long-term strategic value,  as well as insights on data […]

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You would not normally assume that corporate governance can play an important role in innovation, after all corporate governance is about risk mitigation whilst innovation is all about encouraging risk in order to stimulate new ideas. The two would, therefore, seem to be in conflict with each other. However, this isn’t the case and in […]

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In our previous articles we looked at the rise of neobanks and then took a deeper dive into the challenges that they are facing as they try to compete in an extremely difficult and competitive industry. For the third article in our series on neobanks we thought we’d take a deeper dive into one of the […]

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The Australian government’s 2021-22 Federal Budget announcement on Tuesday 11 May 2021, included a $1.2 billion investment that will be spent on its new Digital Economy Strategy. This is one of the most significant Government announcements in recent years and could have a profound impact on stimulating innovation in Australia.  There is little doubt that […]

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