Strategy in marketing is important in driving effective marketing as it places the marketing efforts at the heart of the overall business’s long-term strategic aspirations. Yet it’s surprising how often the marketing team overlook the importance of aligning their efforts with the strategic focus of the business and instead perceives the marketing in a silo […]
Strategy in marketing is essential in driving effective marketing as it places the marketing efforts at the heart of the overall business’s long-term strategic aspirations. In continuation of the last article, here you will find the final challenge faced in order to ensure marketing efforts create long-term strategic value, as well as insights on data […]
You would not normally assume that corporate governance can play an important role in innovation, after all corporate governance is about risk mitigation whilst innovation is all about encouraging risk in order to stimulate new ideas. The two would, therefore, seem to be in conflict with each other. However, this isn’t the case and in […]
In our previous articles we looked at the rise of neobanks and then took a deeper dive into the challenges that they are facing as they try to compete in an extremely difficult and competitive industry. For the third article in our series on neobanks we thought we’d take a deeper dive into one of the […]
The Australian government’s 2021-22 Federal Budget announcement on Tuesday 11 May 2021, included a $1.2 billion investment that will be spent on its new Digital Economy Strategy. This is one of the most significant Government announcements in recent years and could have a profound impact on stimulating innovation in Australia. There is little doubt that […]
In our previous article we looked at the rise of neobanks and the impact that we can already see them having on the retail banking industry. Whilst we have seen a considerable increase in the number of neobanks, there are a number of difficulties and challenges that they face which are likely to threaten their […]
Banking is fast emerging as one of the industries being most disrupted by digital innovation. Big legacy banks have long charged customers exorbitant charges, often offered very poor customer service and have been slow to innovate or to improve their product offering. It’s no surprise then that a number of startups have emerged to try […]
Part 2 – Options for retiring “Baby Boomers” to take” Who to pass to? Part 1 of our series looked at who the baby boomers are, the important role that they play in our economy and issues they are facing now that they are approaching retirement age. We now turn our attention to the choices […]
This three part series looks at one of the most important, yet rarely spoken about, phenomena that is about to heavily impact our economy, namely the impact of the retiring ‘baby boomers’. Part one provides an overview of who they are, the important role that they play in our economy and issues they are facing […]
For much of the 20th century the practice of technological innovation was ascribed to a company’s research and development (R&D) department that was embedded within the company. This R&D team were responsible for bringing new technologies to the market through generating new ideas for products and services. Yet in recent years there has been a […]
