Strategy in marketing is important in driving effective marketing as it places the marketing efforts at the heart of the overall business’s long-term strategic aspirations. Yet it’s surprising how often the marketing team overlook the importance of aligning their efforts with the strategic focus of the business and instead perceives the marketing in a silo […]
Strategy in marketing is essential in driving effective marketing as it places the marketing efforts at the heart of the overall business’s long-term strategic aspirations. In continuation of the last article, here you will find the final challenge faced in order to ensure marketing efforts create long-term strategic value, as well as insights on data […]
What is a customer health score? A Customer Health Score (CHS) acts as a customer sentiment indicator, helping organisations to measure a customer’s perceived value of their products and services. A well-designed a customer health score will be made up of multiple data points, leveraging indicators which help to determine the perceived value, which in […]
What is a Net Promoter Score? And how can it be used to help businesses? The Net Promoter Score (NPS) is a metric as developed in 1993 by Fred Reichheld, the founder of Bain & Company’s Loyalty practice, as a way to predicting customer purchase and referral behaviour. NPS is founded on an understanding that […]
Over the years and across the world we have seen privacy regulations such as General Data Protection Regulation (GDPR) come into play, strengthening privacy rights by enforcing obligations onto businesses that collect customer data. In Australia, the Privacy Act 1988 imposes similar obligations to APP Entities defined on the OAIC website. In general, APP Entities […]
You would not normally assume that corporate governance can play an important role in innovation, after all corporate governance is about risk mitigation whilst innovation is all about encouraging risk in order to stimulate new ideas. The two would, therefore, seem to be in conflict with each other. However, this isn’t the case and in […]
In our previous articles we looked at the rise of neobanks and then took a deeper dive into the challenges that they are facing as they try to compete in an extremely difficult and competitive industry. For the third article in our series on neobanks we thought we’d take a deeper dive into one of the […]
The Australian government’s 2021-22 Federal Budget announcement on Tuesday 11 May 2021, included a $1.2 billion investment that will be spent on its new Digital Economy Strategy. This is one of the most significant Government announcements in recent years and could have a profound impact on stimulating innovation in Australia. There is little doubt that […]
In our previous article we looked at the rise of neobanks and the impact that we can already see them having on the retail banking industry. Whilst we have seen a considerable increase in the number of neobanks, there are a number of difficulties and challenges that they face which are likely to threaten their […]
Banking is fast emerging as one of the industries being most disrupted by digital innovation. Big legacy banks have long charged customers exorbitant charges, often offered very poor customer service and have been slow to innovate or to improve their product offering. It’s no surprise then that a number of startups have emerged to try […]
