3 years ago, in 2017 Gartner conducted a marketing survey which noted that 81% of marketers expected to be competing mostly, or completely, on customer experience (CX). In our article ‘The importance of customer loyalty and meeting customer expectations’ we explored how instantaneous data driven interactions aimed at creating personalised experiences were important to winning […]
Why is customer loyalty important? How do we improve customer experience, meet customer expectations and create repeat business? Marketing managers and business owners are consistently diving into data and reviewing insights that help them understand their customers. As managers, we seek to understand what creates an engaged customer and how to embed loyalty. It’s not […]
