In the first of a series of articles on the increasing trend of corporates working with startups we will take a look at the benefits as to why these two seemingly different types of companies may actually be well suited to working with each other. Many startups are rightly concerned about issues that could arise […]
A well-crafted business strategy is crucial to the success of any organization. It lays out a clear plan of action for achieving the company’s objectives and goals, and it helps ensure that all efforts and resources are directed towards those goals. An effective business strategy must be tailored to the specific needs and challenges of […]
To listen along to this podcast please use the link provided below. William Page (00:00): So the reality is that being a founder of a startup, or of a small early staged business is one of the most difficult thing that a person can do and there are many reasons why this is the case. […]
The increasing popularity of no-code development is facilitating the creation of business-focused applications by non-traditional DevOps teams, whether for web apps, mobile apps, or interactive websites. With this in mind, security should be front and centre for no-code-developed business applications. If you have experience working on application projects that involve sensitive customer or business data, […]
What is a customer health score? A Customer Health Score (CHS) acts as a customer sentiment indicator, helping organisations to measure a customer’s perceived value of their products and services. A well-designed a customer health score will be made up of multiple data points, leveraging indicators which help to determine the perceived value, which in […]
What is a Net Promoter Score? And how can it be used to help businesses? The Net Promoter Score (NPS) is a metric as developed in 1993 by Fred Reichheld, the founder of Bain & Company’s Loyalty practice, as a way to predicting customer purchase and referral behaviour. NPS is founded on an understanding that […]
Over the years and across the world we have seen privacy regulations such as General Data Protection Regulation (GDPR) come into play, strengthening privacy rights by enforcing obligations onto businesses that collect customer data. In Australia, the Privacy Act 1988 imposes similar obligations to APP Entities defined on the OAIC website. In general, APP Entities […]
Part 3 – The boom from the retiring “Baby Boomers” Part 1 of our series looked at who the baby boomers are, the important role that they play in our economy and issues they are facing now that they are approaching retirement age and part 2 looked at the options available to them. We now […]
3 years ago, in 2017 Gartner conducted a marketing survey which noted that 81% of marketers expected to be competing mostly, or completely, on customer experience (CX). In our article ‘The importance of customer loyalty and meeting customer expectations’ we explored how instantaneous data driven interactions aimed at creating personalised experiences were important to winning […]
Why is customer loyalty important? How do we improve customer experience, meet customer expectations and create repeat business? Marketing managers and business owners are consistently diving into data and reviewing insights that help them understand their customers. As managers, we seek to understand what creates an engaged customer and how to embed loyalty. It’s not […]
